martes, 13 de enero de 2009

Let's define ... SME 2.0 Looking for a new version of SME?

On October 28, held its 90th edition Thursday dedicated SME 2.0. Reading the prologue I wonder if they are prepared to talk SMB 2.0 (which is supposed variation WEB 2.0 and applied to SMEs or could guess) considering the original concept of Web 2.0 launched by O'Reilly and MediaLive International where The technological environment is only a tool of the surrounding Web 2.0.

Indeed we must verify that the new technologies benefit the improvement of productivity of SME companies (provided they take advantage and do not end up being an obstacle), however this is not something new: new technologies have been incorporated into the business processes of SMEs and they have helped to give impetus to their business initiatives.

WEB 2.0 concept goes much further: it involves networking, means relying on users / customers to add value to their products and services which improve the more people use them. Now we have to ask:

- Are they really prepared Spanish SMEs to share network elements of their business is not strategic?

- Are they sufficiently prepared to "listen" to customers and act accordingly?

I recently found an article that I found very interesting: Innovation comes when companies encourage the networking that appeared in LaFlecha.NET and provides a series of very successful based on the work of Keith Sawyer (his new book "Group Genius ") or Janet Rae-Dupree and Ed Catmull (Pixar) on the importance of networking for real innovations.

How many times will "reinvent the wheel" in SMEs in the introduction of technological solutions that will have significant economic efforts course, impacts on business and have not abject failures (tripping where others have already done so but he has gone through not wanting to listen to before)?

It is obvious that any company has to find its value differential to competition to increase their market share, which is also clear is that new technologies are not now-a-element to help such differentiation be affordable for all ... then this differentiation remains "heritage" of the strategy of the company itself.

What about all the processes that could be shared with other firms in the sector, but not to help the differentiation, it would reduce costs and thereby increase earnings per share efforts?

There is an interesting example that seems to be extrapolated: The Innovation Learning Network established by a group of health care systems in the USA. With this solution the introduction of new technological solutions to the sector and management of core processes and requires a common effort less.

Perhaps we should begin to develop common platforms between companies in a sector to help them improve their results through collaborative initiatives. Although this step is necessary that these companies are willing to change their way of thinking and open their minds to a new form of collaboration.

I just buy the book Sawyer, and I like to read it. For the moment, I am reading the blog Drew Boyd Innovation in Practice ... an example.

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