TRIZ more than a methodology

On June 24 I attended a conference entitled "Innovation with the TRIZ methodology" that gave Dr. Iouri Belski and organized by the chair of the UJI INCREA. The fact is that he did not know that methodology, and I found interesting to hear what I could say about TRIZ but my surprise was when I started and I saw the title: "Systematised Substance-Field Analysis: TRIZ Methology." At that point I thought: "I have the wrong site ... this is for engineers ..." but fortunately not I left ... I was wrong ... and fairly.

Dr. Belski focused his talk metolodogía in a structured and systematic thinking to solve problems related to engineering, where, from a set of "substances", "camps" (acoustic, mechanical ,...) 5 and applying rules, it was possible to find a solution to the problem.

The fact is that, under the talk was moving, I was realizing the power they had TRIZ but not only for solving engineering problems, but also as an ideal tool for conflict resolution behavior in organizations (Organizational Dynamics), only we must rebuild the foundation on which underpin the rules and then make the connections between nodes.

Ultimately, it was a lucky to have the opportunity to attend because now I have another thing in that thinking: How can seize TRIZ as a tool to support business start-ups or growth phase to improve the resolution of their conflict does not matter the nature of them.

Is this hybridization? I think so. I find it fascinating to find new ways of doing things based on concepts that are applied to very disparate fields.

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Utopia or Dystopia

The truth is that it is not easy to launch a STP, especially when you're the last to arrive and there are already many players that may have a symbiotic, synergistic or simply decoupled-related entrepreneurial initiatives. However, it is curious to note that outweighs the "ownership dissociative" that the synergistic. In a word, that each one travels free with "a casual encounter along the way."

I think it is very important that there is an alignment between all local actors which develops business-entrepreneurial activity, we stopped aside the suspicions, the sensitivities, fears and we really put our role in the socio-economic fabric of our area (read region, province, etc.).. In short, I am convinced that everybody wants to make its work relevant, appreciated and useful for the society they live in but I am quite sure that this result will be reinforced and multiplied if converge on this goal with other similar elements. But it will be time when we will have to give and take on other ... but that's the game.

And here, a STP has much to say and do. It is a pity that because of a lack of proper guidance, all efforts (especially human and financial) are in a "nothing" or a "little bit" due to lack of understanding, or simply by negligence or motivation.

We must recognize that, unfortunately, the political factor is fundamental to derail the project ... or give it a Herculean momentum and to avoid the first, or failure, it is necessary that we work as individuals and not organizations.

Here it needs to be made a key question:

The generation of local wealth Is it really a goal of all?

If so, there would be no reason to fear but do not see it that way and it causes considerable differences remain, but that does not add up.

For that reason, we must continue to innovate to find initiatives that enrich our environment, let vanales of prominence and superfluous to point out that we really have only one objective: to help our environment is on a scientific level, technology and humanist ... which will lead to value creation, wealth and welfare.

"Innovation is not only fun intelligence group" (Michael Nolan)

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Coopetition: a STP one more element

"Business is cooperation when it comes to creating a pie and competition when it divided" (Nalebug-Branderburger, 1996)

Though it may seem that the concept Coopetition-Cooperation and Competition (coined by Nalebug-Branderburger, 1996) applies only to businesses, it should be noted that a STP acting more like a business (regardless of its nature constitutive) and responds to the same pattern in As for interaction with the environment, that an enterprise (SME usually because of their size).

Therefore, in this case, a STP is not immune to this. That new mindset to consider competition and cooperation goes back to game theory applied to the world of business. This abstraction can be used similarly to the STP at the time to interact with the environment.

In this sense I think very useful to design a "map of net value" as it raises Nalebug-Branderburger focused on a STP that will allow us to make a reflection on customers, competitors, suppliers and completer.


Here we can already see the results of two symmetries very interesting: customer-supplier and competitor-completer. We must also take into account what enriches the map of net worth is that each player (customer, supplier, competitor and / or complement) has several roles and uses them as more appropriate.

I find interesting the fact incorporate game theory to the STP environment, and be able to identify players, rules, tactics and the pitch and everything in what order? just be able to identify the added value of each player in the process of generating wealth of the environment in which the STP is seen as added value as "what each player brings to the game" (Nalebug-Branderburger, 1996).

All the players joined, the oldest in the game and new. Sometimes, I see that incorporating a new player creates a structural instability in the environment because you have to redeploy the forces of cohesion between the different players and that is evident in instability sensitivities understandable but surmountable. We must avoid thinking about the fact that with each new addition is "every piece of the pie smaller," but that makes the cake is much more palatable if there coopetition.

Speaking of tasty cakes seems that now the theory of the management of parks will be similar to the theories of quantum physics which are color-flavor characteristics of the quantum particles ... but I do not pretend, however if it is related to what is claimed to speak for generating wealth in the socio-economic uniting the efforts of all players, making such an environment that incorporates the STP 3.0 as an asset and motor end to be, for tissue-business entrepreneur in the region

"A Great Place to Grow"

but let's talk about it later on ...

Open Source Services: something new?

One of the activities of a STP provides is a set of services to businesses located in the park that is supposed to go to improve their business functions and help them increase their productivity, however it seems that these services are provided in isolation The STP provides a list of providers of that service and becomes independent of the outcome of these and even the back of customer satisfaction once you have eaten. That independence on the one hand allows the STP does not get involved in the choice of provider and the other does not intervene in the valuation of that service. For single service: as an adviser to search, find sources of funding, and so on. may even be desirable, however, and following an article I read recently on the Open Source Software, which built other applications based on open access, but whose value added was operating as integrator or aggregator in all its essence, I I asked if there would be no way to act as a service provider "open" manner to provide a much higher value added.

That is, I believe that a OSSP (Open Source Services Provider) should be able to meet requests from a client (read company installed a STP ... or even does not have to ...) based on a set of suppliers in Based on an evaluation criterion weighted according to their business, and involve all relevant actors needed to make that request can be carried out with as much of the guarantees. The added value of a OSSP is to act as "middleware" between all vendors doing that all work together (building on a project management) but they function independently. The Open Source Software that lets you at any given time if there is an application-member global application that ceases to be valid, be replaced by another ensuring that the result will be the same with minimal changes in their integration, that is, in this " middleware that interconnects. The Open Source Services should be able to act likewise.

Creating protocols to be able to adjust the suppliers, it would be possible to provide a solution independent of who they are "physically" suppliers and rely solely on the basis of business that they play which in turn can be done by another supplier in case of that the first does not fulfill or ceases to be active.

Taking into account that now all providers must comply with a set of "communications protocols" to be able to establish the appropriate "connector" between them how base my choice of what provider is the best? simply because, in a series of indicators related to the quality of this "connector", its cost, its versatility to change the face of the provider you go online and to avoid that outcome is affected and the response time among others.

The value added of the STP is to provide, acting as OSSP, the 3D fractal structure consisting of nodes (suppliers) easily replaceable and interconnected by "standard connector" whose form will be different depending on the request. It is a good reflection huh?

Corporate Blogs a good way to communicate

With new technologies in the fields of communication, companies are making efforts to adapt and rely on tools very competitive and high added value for the development of their businesses. The so-called weblogs, or blogs are a very interesting primarily for their ability to interact with customers and the other for its accessibility.

The blogs began to be "daily" personal or professional in any case, however increasingly companies and used as Corporate Blogs. Blogs in general require periodic updates and messages are archived chronologically. These messages are added to public comments that might be moderate or not. There are an infinite number of types of blogs, as many as thematic or formats: personal news, business or corporate, technological, educational, political, etc., and according to their content, are presented as fotologs, Videoblogs or audioblogs.

From a business point of view, I would distinguish between two types: those used for client feedback on services provided by the company and those used by the entrepreneurs. The former are very important because they allow "open its eyes" to the company versus what your customers demand (that is what I have called more than once society of the conversation, a term coined Vicente Verdu), and these opinions, like which can see you anywhere in the blogosphere, should not be underestimated by the company. It would not be the first nor the last time that a company finds out what evil that it does through the blogosphere and when it's too late.

The second, from my point of view, are the most interesting because they are real forums where the present and future entrepreneurs can present their ideas and receive feedback from the public, which can be shared "world views" with other entrepreneurs and even start a relationship commercial. This is where you can better fathom the market, and if our future product will be welcome or not.

The truth is that the use of blogs by companies involves a change of mentality in the management of relations with its government. In addition, it indicates a trend toward entities more open, transparent and willing to cooperate.

As I said before, new technology and specifically the blogs, because of their interactive nature, represent one of the best ways to establish this exchange with our audience. A very telling example is the Mozilla Firefox browser, its launch was made from a single blog in 99 days and managed to download 25 million and now is the biggest rival to Microsoft's Internet Explorer.

However, I understand that at the beginning our blog may cause fear and to the conversation and message is uncontrollable but on the other hand do not bring messages of our clients / consumers / users who may be crucial to find that aspect differentiator with the competition: to know listen to those who actually have the final word on the market -> customers.

I think I mentioned somewhere else but I recommend the Manual of the blog on the company by Alberto Ortiz de Zarate Third. What can download from the Web Infonomía.

We also included a list of good corporate blogs:

* Babies and more: http://www.bebesymas.com/
Thematic niche blog sponsored by Sanitas

* Blog of the Hotel del Pintor: http://www.hoteldelpintor.com/blog/
Blog of a corporate design hotel in Malaga

* BlueBBVA: http://soy.bluebbva.com/
Network of blogs theme music, soccer and travel-oriented target youth

* Inside AdSense: http://adsense-es.blogspot.com/
Blog official Google AdSense program geared to website publishers

* FON Blog: http://blog.fon.com/es/
FON's official blog project

* Ingredients: http://www.the-cocktail.com/ingredientes/
Blog corporate consultancy The Cocktail

* Live the city: http://www.vivelaciudad.es/
Blog network of cities driven by the chain NH Hoteles

* Vodafone 3GSM: http://www.vodafone3gsm.com/
Blog corporate event for the coverage of the 3GSM Congress

To end, what has to do with the STP 3.0? Much truth, I consider that a blog STP can be used to assess future services that want to lend to a company located in the park, sharing views on specific strategies with other parks, customers (and future) ... anything that involves a reflection is positive.

Learning to extrapolate Web 2.0

The advantage of new social trends is that it is always possible to obtain conclusions that would allow you to create an extrapolation environment where you work. Yesterday, reading the European Communications Spring I found an article called me a lot of attention: "Detailed insight" written by Dante Iacovoni, Marketing Director of Tilgin. This article reflects on how operators could benefit from the lessons learned from the success of Web 2.0 phenomenon. and found some prospects that I think deserve to face another reflection of the activity of a PCT and even businesses that are in the process of creation-growth ...

Iacovoni says that the main key to this success, as I say the phenomenon of Web 2.0, is the information that companies have 2.0 of its users / customers / consumers and how they use this information to their benefit. It seems that in the end come back to one of the concepts found in the book "A Guide for use in the company's Blog" by Alberto Ortiz de Zarate and commented briefly on the bulletin-INFO espaitec # 10: "The society of the conversation" , Labelled by Vincent Verdú (I and your luxury objects, Barcelona, 2005). That is to say that "great conversation in which organizations are involved and consumers."

In other words, the definition of services offered to customers / users / consumers have to be much more than simple menus, or the typical "coffee for all". It is not easy but in society-century in which we find ourselves, where the user / client / consumer is increasingly demanding and have more access to information on global trends, markets and services, it is necessary to offer services / products other than convincing and they are really where users / customers / consumer demand. It is necessary "that conversation" to learn about the preferences, tastes and wants of objective elements (customer target) to accommodate our offer and make more effective its capitalization, and we are not talking about competition for price but by quality of service and content / product.

The term "individual" takes more relevant now, because as such has a number of preferences and we have to cover shortfalls and services / products that are designed to appear to be defined "ad hoc" for each and be able to make sense to users / customers / consumers that are unique and that our treatment is totally custom.

This, as commented at the outset, is extrapolated to PCTs towards the services they render to the companies installed in their infrastructure (real or virtual) and is a concept to grasp to companies that are beginning their journey. The review of the business models of face-to face the new "model client" is vital to achieve a high probability of success. It is time to start talking about a new type of services: Open Source Services.

"The future is the new services and applications as well as new business models"

The disastrous Theory of the Entrepreneur failure

Not long ago I had the good fortune to work in a talk on Success-business failure within a program of a Masters for young entrepreneurs.

I ended up talking about the failure and what it meant for an entrepreneur and I tried to do so thoroughly document cases are about failure or not that could then become models of success. The theme was awaken in me an interest in macabre: The Theory of disastrous failure Entrepreneur.

It is curious, but surprising, that the policy of many corporations is the measure the success of a STP by the number of companies created in their midst ... in fact I have come to hear sentencing: "The parks have to create at least 500 companies a year ...". Ridicule isn't?. And what happens if after creating 500 companies and celebrate, 499 die tomorrow? Would it not be wiser to say: The parks have to ensure that the ratio of successful companies within three years exceeds one Are 10%? Are 20% ?..?. It seems that the words "business failure" are taboo unwavering little more than pejorative and that is intimately linked to culture (or ignorance?) Business that we are supposed.

We are aware that we must turn this negative perception of business failure in a positive, a source of knowledge, thinking, creativity (obviously there are areas where failure is not an option, and if not that it ask NASA . Whether it said Gene Kranz, flight director of the Apollo XIII that when one suffered an accident and had to be returned home, "Failure is not an option"). But fortunately the business world does not require such rigidity and perfection and is an ideal spot for experimentation and science and technology parks have a crucial role is that process.

Generally, young people (and not so young) entrepreneurs who start their journey in the jungle, which is the market for business and are approaching a STP to receive support are afraid of failure, that this is his first and last opportunity to create a company ... why our role as "coachers" is fundamental to remove the fear of power have identified those pitfalls that can be found and help them overcome them (which, let us not delude ourselves, nor is a guarantee of success but at least not encountered with the same stone than others, nobody can say that if a company is installed in a STP it will succeed ... this is pure naivety or perhaps ignorance of what really is a STP).

The failure is a factor that deeply affects the pride of those who suffer, but allows us to mature, grow "emotionally" since we should be able to overcome and continue:

As quoted Einstein: "Anyone who has never made a mistake has never tried anything new"

And in order to have an important role, we need to look at cases of failure and get behavioural patterns that might be transferable to new companies in the form of "experience of others" and use cases of failure to motivate future entrepreneurs by a and on the other hand, take that knowledge to help growing businesses or consolidated to overcome difficult stages. Obviously, the reasons for failure for a company may not be applicable to other circumstances or conditions for its contour, but it is always possible to extract a message, a basic concept that is useful and encouraging to get up and keep walking.

The other day, coincidentally, until I found an article that would establish predictive models of business failure using genetic algorithms ... fabulous, I told myself! perhaps now is not very effective but it is a beginning, trying to model human behavior to predict under what conditions can be filed. The next step is to see to what extent our initial conditions are similar, environment variables and apply similar human behaviors ... and try .... and repeat ....

A good start would be based on criteria more or less substantiated, such as those included in his latest book "The Black Book of the Entrepreneur" Fernando Trias de Bes, and create it on our own structure of knowledge about what we mean by business failure and how to minimize.

"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths" Walt Disney